What The Row Size Numbers Mean: Margaux 10, 12, 15 and Beyond
At most luxury houses the sizes arrive as adjectives. A Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo: not one of them commits to anything you can measure. The Row takes a quietly different route across a large part of its line, and noticing it makes the whole catalogue easier to read. The number carried in a model name is the bag’s width in inches. Margaux 10 is ten inches across. Margaux 12 comes in at twelve. That one fact does more practical work than any amount of styling copy, and it runs through this explainer from start to finish.
The convention reaches well beyond the flagship. The roll call runs Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. Look at the decimals, since nobody writes 15.75 unless the figure is meant to be read literally. Below: how far the rule holds, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.
The rule, stated simply
Take the number in the name, add the word inches, and you have the width. That is the entire system, and it is applied consistently enough therow across the numbered families to be treated as a rule rather than a coincidence. It is unusually honest labelling, because it erases the gap between what a size sounds like and what it measures. One house’s Small can beat another house’s Medium, but ten inches is ten inches anywhere. For anyone comparing The Row bags to something already in their wardrobe, that makes the comparison arithmetic rather than guesswork. It also explains why the brand can run four sizes of one silhouette without confusing anybody.
| Bag | The size number, as width | Published dimensions (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Width taken from the name; no measurements listed |
| Margaux Shoulder 12 | 12 in per the name | 14.75 x 9 x 5 in, which is the exception to the rule |
| Margaux 17 | 17 in | Roughly 17 x 12 x 9 in |
| India 10.00 | 10 in | Not listed officially |
| India 12.00 | 12 in | Not published officially |
| India 15.75 | 15.75 in | Not listed officially |
| Agnes 12 | 12 in | Width from the name; nothing further listed |
| Agnes 15 | 15 in | Only the width, taken from the name |
| Marlo 12 | 12 in | Width from the name only |
| Marlo 14 | 14 in | Only the width, taken from the name |
| Sofia 8.75 | 8.75 in | Archive model; not listed officially |
| Sofia 10 | 10 in | Archive model; not listed officially |
What the number leaves out
Width is one dimension out of three, and the other two do not scale with it in any dependable way. Compare the two Soft Margaux sizes with official figures behind them: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. Depth is identical at 7.5 inches, which means the larger bag is not a proportional enlargement of the smaller one. What changes is the height, which grows by two inches, and the width, which grows by the same. In practice, stepping up a size delivers a taller opening and more length rather than a deeper bag. If you expect the 12 to hold twice what the 10 holds, the difference will be less than the numbers imply.
The handle drop is constant as well, at five inches on both Soft Margaux sizes, and that is another thing the model number will not tell you. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder drop, and both sizes come with a removable shoulder strap to cover the rest. Fittings inside are different too: a single card slot on the 10, while the 12 adds a second plus a zip pocket. Those details govern how a bag behaves day to day far more than an inch of width ever will. Read the number to place the bag on a scale, then read the specification to know how it behaves.
Where the rule bends: the Margaux Shoulder 12
There is one current model that defies the pattern, and it is better stated clearly than left quiet. A twelve sits in the name of the Margaux Shoulder 12, but the brand gives its dimensions as 14.75 x 9 x 5 in. Name width and specification width do not match here, so on this model the number serves as a family size rather than a literal external measurement. That fits what the silhouette actually does, because it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a plain scaling-up of the tote. The lesson generalises, then, and use the number as a starting point before confirming against published dimensions and committing. Where a listing gives no dimensions at all, treat the number as a guide rather than a measurement.
What each width actually holds
Translating inches into daily use is the step most guides skip. Anything under ten inches wide is a phone, cardholder, keys and lipstick kit, the domain of the Sofia 8.75 and the small clutches. At ten inches you have the classic small day bag, taking a compact wallet, a phone, sunglasses and a slim pouch without distortion. At twelve inches a bag begins taking a paperback, a small notebook, a folded scarf and a full-size wallet together. Fourteen to fifteen inches is a working width, where documents and a tablet stop being a squeeze. Seventeen inches, as on the Margaux 17, reads as a travel dimension rather than an everyday one.
- 8.75 to 10 in: evenings, errands and anything where the bag should disappear.
- 12 in: the most versatile width in the line and the one most buyers settle on.
- 14 to 15 in: working days, commuting and the days you end up carrying other people’s things too.
- 17 in: travel and overnight use, where soft structure is a feature rather than a compromise.
Width lifts the price, but material moves faster
The two track each other, size and price, though less steeply than you might assume. Take observed 2026 market prices: the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs roughly $700. Observed prices put Marlo 12 at $3,600 and $4,900 depending on the version and Marlo 14 at $5,300, a far bigger step for the same two inches. Material moves in bigger leaps than size does, since India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, meaning the leather Agnes 15 costs only $600 more for three additional inches. Where spend is being optimised, material is the bigger financial decision and width the bigger practical one.
The bags that carry no size number
Plenty of the line sits outside this system, and mixing the two conventions is where confusion starts. The Park Tote family works in words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. Small bags like the 90’s Bag, the Half Moon and the Bourse Clutch carry no size marker at all. For those the dimensions are the only guide, so the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best treated as approximate. Archive models follow no rule either, and the Camden measures roughly 9 x 12.5 x 5.25 in despite having no number. The N/S and E/W prefixes are shorthand for orientation, habitually read as north-south for taller shapes and east-west for wider ones.
From inches to a decision
What makes a literal sizing system useful is that you can check it before buying. Take a bag you already own and like, measure it, and set its width against the number in the model name you are considering. Repeat it for the widest thing you carry routinely, whether a laptop, a folder or a water bottle, then add an inch of tolerance for soft construction. Remember that these are unstructured shapes in most cases, so a bag will look smaller when empty and fuller in use than any flat measurement indicates. Caught between sizes on a soft silhouette, you will generally find the smaller one looks better and the larger one earns its place. That trade-off, rather than the number itself, is the genuine choice in front of you when you buy row handbags in a numbered family.
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