The Row Size Numbers, Explained: Margaux 10, 12, 15 and Beyond
Most luxury houses size their bags with adjectives. A Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo: none of those words commits to anything you can measure. Across a large part of its line The Row does something quietly different, and the moment you notice it the catalogue becomes easier to read. Whatever number sits in a model name is the bag’s width in inches. Margaux 10 comes in at ten inches across. Margaux 12 is twelve. That one fact does more practical work than any amount of styling copy, and it runs through this explainer from start to finish.
The system runs further than the flagship alone. It spans Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals are the proof: nobody writes 15.75 unless the figure is meant literally. What follows sets out how far the rule extends, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.
The rule, spelled out
Read the number in the name, add the word inches, and that is the width you get. That is the entire system, and it is applied consistently enough across the numbered families to be treated as a rule rather than a accident. It is unusually honest labelling, because it erases the gap between what a size sounds like and what it measures. A Small at one house can be larger than a Medium at another, yet ten inches is ten inches anywhere. If you are comparing The Row bags with something you already own, the comparison becomes arithmetic rather than estimation. It also explains how the brand can run four sizes of a single silhouette without confusing anyone.
| Model | Size number as width | Published measurements (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Width from the name; measurements not listed |
| Margaux Shoulder 12 | 12 in by the name | 14.75 x 9 x 5 in, the exception that breaks the rule |
| Margaux 17 | 17 in | Approximately 17 x 12 x ysl raffia bag 9 in |
| India 10.00 | 10 in | Not officially published |
| India 12.00 | 12 in | Not listed officially |
| India 15.75 | 15.75 in | Not officially published |
| Agnes 12 | 12 in | Only the width, taken from the name |
| Agnes 15 | 15 in | Only the width, taken from the name |
| Marlo 12 | 12 in | Width from the name; nothing further listed |
| Marlo 14 | 14 in | Width from the name only |
| Sofia 8.75 | 8.75 in | Archive model; no official listing |
| Sofia 10 | 10 in | Archive model; no official listing |
What the number misses
Width is only one of three dimensions, and the other two scale with it in no predictable way whatsoever. Set the two Soft Margaux sizes with official figures behind them side by side: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. The depth stays identical at 7.5 inches, so the bigger bag is not a proportional enlargement of the smaller one. What actually changes is the height, up by two inches, and the width, up by the same. In practice, stepping up a size gets you a taller opening and more length rather than a deeper bag. Anyone assuming the 12 will swallow twice as much as the 10 will find the difference narrower than the numbers imply.
The handle drop stays constant too, at five inches on both Soft Margaux sizes, which is another thing the model number does not tell you. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder one, and both sizes ship with a removable shoulder strap to handle the rest. The interior fittings also differ, since the 10 has a single card slot while the 12 adds a second plus a zip pocket. Day to day, details like those matter more than an inch of width. Use the number to place the bag on a scale, then read the specification to learn what it does.
The Margaux Shoulder 12, where the rule bends
One current model breaks the pattern and it is worth spelling out rather than quietly. The Margaux Shoulder 12 has a twelve in its name, yet the brand publishes its dimensions as 14.75 x 9 x 5 in. Name width and specification width do not agree here, so on this model the number functions as a family size rather than a literal external measurement. That fits what the silhouette actually does, because it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a straightforward scaling of the tote. Generalise the lesson, then, and use the number as a starting point before confirming against published dimensions and committing. Where a listing carries no dimensions at all, read the number as a signal rather than a measurement.
What those widths actually hold
The step most guides miss is translating inches into daily use. Anything under ten inches wide is a phone, cardholder, keys and lipstick kit, the domain of the Sofia 8.75 and the small clutches. Ten inches is the classic small day bag, room enough for a compact wallet, a phone, sunglasses and a slim pouch without distortion. At twelve inches a bag begins swallowing a paperback, a small notebook, a folded scarf and a full-size wallet together. Fourteen to fifteen inches is a working width, where documents and a tablet are no longer a squeeze. Seventeen inches, as on the Margaux 17, reads as a travel dimension rather than an everyday one.
- 8.75 to 10 in: evenings, quick errands and anything where the bag ought to disappear.
- 12 in: the most versatile width on offer and the one most buyers end up choosing.
- 14 to 15 in: work, travel to work and days when other people’s things travel with you.
- 17 in: travel and overnight use, where soft structure counts as a feature rather than a compromise.
Price follows width, though material moves faster
Size and price move together, though not as steeply as you might expect. Take observed 2026 market prices: the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs about $700. Marlo 12 has been observed at $3,600 and $4,900 depending on the version, with Marlo 14 at $5,300, a considerably larger step for the same two inches. Bigger leaps come from material than from size: India 10.00 is $3,850 in leather against $5,370 in suede, while Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. With Agnes 12 at $4,400, the leather Agnes 15 is only $600 more for three additional inches. If you are optimising spend, the material is the bigger financial decision and the width is the bigger practical one.
The unnumbered bags
Much of the line sits outside this system, and it is the mixing of the two conventions that causes the confusion. Words rather than inches govern the Park Tote family, which runs Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. The 90’s Bag, the Half Moon and the Bourse Clutch are small bags named without any size marker at all. For those the dimensions are the only guide, so the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is safest treated as approximate. No rule governs the archive models either, the Camden measuring roughly 9 x 12.5 x 5.25 in despite bearing no number. The N/S and E/W prefixes are shorthand for orientation, usually read as north-south for taller shapes and east-west for wider ones.
Making the decision from the inches
The practical value of a literal sizing system is that you can check it before you buy. Measure a bag you already own and like, then compare its width to the number in the model name you have in mind. Do the same for the widest thing you routinely carry, whether that is a laptop, a folder or a water bottle, and add an inch of tolerance for soft sides. Keep in mind that most of these are unstructured shapes, which is why a bag looks smaller empty and fuller in use than any flat measurement lets on. Caught between sizes on a soft silhouette, you will generally find the smaller one looks better and the larger one earns its place. The actual choice in front of you is that trade-off and not the number itself, whenever you buy row handbags in a numbered family.
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